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DUSTY NO MORE: ION RESURRECTS CAR CASSETTE DECKS WITH CASSETTE ADAPTER BLUETOOTH

Tue, January 07, 2014


Cassette Adapter Bluetooth instantly outfits out-dated car stereos with wireless Bluetooth technology.

Cumberland, R.I. (January 7, 2014) – Both the economy and the increasing longevity of today’s automobiles mean that people everywhere are keeping their cars longer. But with longlasting cars often comes out-dated technology, cassette decks being the prime example. Now, ION is introducing a simple solution to transform any cassette deck—in a car or not—into a modern music player: Cassette Adapter Bluetooth.

Cassette Adapter Bluetooth looks identical to a normal cassette tape but has a built-in Bluetooth receiver that automatically turns on when Cassette Adapter Bluetooth is inserted into a cassette player. With Cassette Adapter Bluetooth inserted, users can then stream music from their tablet, smartphone, or other Bluetooth music-playing device. It’s that simple and that powerful. Cassette Adapter Bluetooth turn a car's cassette deck into a wireless music player. Just like that, you can stream music from any Bluetooth music player or phone. No complicated installation. No cables.

“It’s technology made simple,” said Wendy Fortin, ION Product Manager. “Cassette Adapter Bluetooth will save people hundreds of dollars because it allows them to use the stereo they already have rather than buying a new one, having to install it themselves, or paying to have it installed. It’s a powerful solution to a technology problem so many people are experiencing.” Cassette Adapter Bluetooth contains a long-lasting rechargeable battery that charges via USB, and the cable is included. Cassette Adapter Bluetooth also turns off automatically when ejected, ensuring the battery lasts as long as possible. Beyond car stereos, Cassette Adapter Bluetooth can be used in any standard cassette player including classic boomboxes and other portable stereos.

ION will demo and display Cassette Adapter Bluetooth for the first time in Central Hall Booth 11638 at the 2014 Consumer Electronics Show, January 7-10 in Las Vegas, Nevada.