inMusic Articles


ALTO PROFESSIONAL APPOINTS TRIMAC PPL FOR INDIA

Mon, May 20, 2013


Proven distributor awarded exclusive distribution for the sound reinforcement brand

Alto Professional has appointed Trimac PPL as exclusive distributor for India, finalizing the deal in time for the forthcoming PALM Expo 2013. Trimac will present the range of Alto Professional products at the Mumbai show.

Based in Delhi, Trimac were chosen because of their established dealer network, and high levels of customer service, and will provide significant marketing investment into growing the Alto Pro brand.

The company’s initial focus will be to introduce the Alto Professional Truesonic range to the region. Having swiftly become one of the world’s best-selling loudspeaker lines, the technology-rich portable PA series includes both active and passive loudspeakers, powered and unpowered subwoofers, as well as the flagship 12 and 15” wireless speakers featuring built-in Bluetooth connectivity. Trimac are also working on a number of brand new product launches for later in the year, including the Live Series performance mixers, Stealth Wireless system for active loudspeakers, plus the Black Series active live sound loudspeaker line.

We are growing rapidly, and in different directions,” commented Alto Pro EMEAI sales manager Jesse Hagenbeek, “so we had to find a financially solid and motivated distributor that could represent the brand across all the MI, PA, and Installation markets. Trimac have the right kind of dealer network and support team that we look for, with exclusive distribution partners.”

Ravi Agarwal, Trimac director added: “We are very excited about developing the Alto Professional brand in India – it’s a powerful and reliable product range, and we know how to access the different markets and users here in India. Plus we already have an excellent trading relationship with inMusic Brands’ team from distributing M-Audio, and feel confident about their business strategies, pricing, after sales service, and general support. We intend to have a very prosperous launch at PALM Expo!”

Trimac will be showing the Alto Professional range at PALM Expo 2013, Mumbai, from May 30-June 1, in Hall No.1; booth H20-27.

For further information on Trimac and Alto Professional in India, please contact Ravi Agarwal (ravi.agarwal@trimacppl.com) or visit trimacppl.com.

For product information please visit altoproaudio.com.