inMusic Opening

ION Audio - Brand Manager

Wed, November 23, 2016

Overview of Job Function(s):

Reporting to the Director of Marketing, the job-holder will be responsible for coordinating all aspects of the marketing and communications mix for the ION Audio consumer electronics brand within the inMusic portfolio.

About ION Audio:

ION Audio, a leader in lifestyle consumer audio, has revolutionized indoor and outdoor sound and lighting to create the best consumer entertainment experience. For more than a decade, ION has been transforming consumer entertainment to deliver a wide range of diverse audio, video, conversion and musical products, balancing innovative form and function to deliver sound experiences.

Essential Job Responsibilities:

  1. Brand Marketing evangelist. In charge of the heat and height of the brand both internally and externally to bring brand awareness and drive sales through Mass Retail accounts.
  2. Brand liaison to internal sales team to develop and deliver engaging and creative campaigns, to support promotional, brand, and sales programs.
  3. Evaluate marketing campaign performance, create metrics and reports to track effectiveness, communicate results with relevant stakeholders and recommend changes as required.
  4. Ensure consistent brand/product messaging across all touch pints; Brand website, social channels, packaging, press releases, marketing collateral, POP displays, and trade shows.
  5. Identify relevant media (on/off-line) adapt/create collateral, negotiate rates and monitor ROI.
  6. Drive PR and social media initiatives, identify key opinion formers within relevant sectors – develop relationships to support brand and product messaging.
  7. Drive all social media campaigns, promotions, and messaging for the brand.
  8. Organize and support trade and customer events from creation through build and implementation.
  9. Close liaison with the sales team to ensure all necessary tools are provided to internal sales teams, distributors and retail partners to support product launches and on-going marketing activity.
  10. Provide a monthly report on marketing and promotional activities, budget control and ROI.

Key Behavioral Competencies:

  • A passion for and clear understanding of marketing principles.
  • Ability to work collaboratively within and across workgroups.
  • Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously.
  • Flexibility in competently juggling competing priorities and changing expectations.
  • Excellent written and verbal communication skills.
  • Creative drive and motivated self-starter.
  • Experience in project management with proven ability to meet deadlines and project goals.
  • Commercially focused with a 'can do’ attitude.
  • Able to communicate confidently with people at all levels within and outside the organization.
  • Strong work ethic with ability to work from initiative as well as implementing predefined strategies.


  • 4 Year College Degree-level qualification - MBA a plus
  • 2-3 years experience in either CPG, CE, or equivalent industries – Mass Retail a plus

This position is based in Cumberland, RI.

Send resume and cover letter to